Córdova Public Relations provides a wide range of clients with services including media relations, issues management, community relations and governmental relations. Our clients know that we are a partner and we will do whatever it takes to ensure their success.

Córdova maintains excellent bipartisan relationships with elected officials at all levels of government. We work with our clients to keep government officials informed of issues so they are not surprised by media coverage or questions from constituents. We assist our clientele in building relationships with appropriate government officials so they can communicate directly when an issue pertaining to their project arises.

We will research, write, edit and distribute information including:

  • Backgrounders
  • Issues briefs
  • News releases
  • Newsletters
  • Media alerts
  • Advisories
  • Media
  • Media kits

Córdova has extensive experience in positioning our clients with the media. We assist our clients in building positive relationships with the media in order to help frame issues that could have a negative impact on the organization. We can help identify who is the best spokesperson for an issue, train people to stay on message, strategically plot media relations timelines to ensure consistent, ongoing, positive media placements and work to identify positive story ideas that promote key messages and mission.

We understand that the media is a partner that we must work with and understand the media’s goals and frame of reference. We use that understanding to build good relationships with media promotions departments as well as with news desks.
Córdova will plan and execute a media relations program that includes researching, writing, editing and distributing:

  • News releases
  • Media alerts
  • Fact sheets
  • Public service announcements
  • Media advisories

Also, coordination of:

  • Media interviews
  • Photo opportunities
  • Editorial board meetings
  • Clipping services

Córdova can provide media training to assist with preparation and shaping of the message for distribution to appropriate media outlets. Córdova will provide information about specific audiences, characteristics of public communication and how to analyze an audience and provide spokespeople with guidelines for answering questions from the media. Training will include a class outlining the basics of a news release and public service announcements. Select members of a client team can be coached on how to approach the media with news items, how to deliver the information to print media and how to speak on camera or to a radio reporter.

Córdova monitors perceptions in the state to identify emerging issues within specific audiences as well as with the media that may affect our clients. Working with Córdova will help define and frame your issues and identify the proper course of action to mitigate potential negative reaction. We understand that key messages regarding issues are best communicated as directly as possible to your audience, and as such, we work with you to ensure that message is communicated in an appropriate and timely manner.

The development of an extensive electronic mailing list identifying all stakeholders is a crucial element of all public relations planning. Córdova Public Relations will develop lists that include, but are not limited to: :

  • Government agency officials
  • Elected officials
  • Residents
  • Business leaders
  • Civic leaders
  • Non-profit organizations
  • Media

Córdova works in communities across the state, positioning clients with key opinion leaders including elected officials, associations, commissions and media. Córdova can prepare materials for outreach to key community groups, organize community meetings and monitor the community’s responses and views on a particular issue or project.

Córdova Public Relations will work proactively to set systems in place that allow quick response to a crisis. We also help our clients initiate comprehensive, proactive stakeholder outreach programs that provide organizations the opportunity to directly communicate with key opinion leaders (media, business leaders, elected officials, etc.) during a crisis. During a crisis, we help organizations identify crisis-specific messages that support the organization’s key messages. We help identify the correct course of action and implement the crisis communications plan in place.

Córdova Public Relations can organize special events and attract and obtain positive news coverage including groundbreaking ceremonies, public meetings, media round tables, stakeholder lunches and other events as necessary.